The Memorial Day weekend launched the unofficial beginning of the summer season. Movie owners are holding their breath in hopes that consumers, once vaccinated, may start to return to the cinema. Is it a false hope? Much has been written about the demise of the movie theater, even before the world was ravaged by the Coronavirus Pandemic. Sky high prices for tickets and the exorbitant costs of concessionary items like $8 bottles of water and $15 baskets of popcorn had made the movie-going experience almost as costly as a rock concert. At the same time, consumers were being offered the…